5. Social Media Guidelines

The chapter delves into the necessity of social media guidelines for companies, highlighting the interdisciplinary nature of their creation. It outlines three levels of guidelines—general, operational, and specific—each addressing different aspects of social media use. The general guidelines focus on employee behavior and safety, while operational guidelines cover employment law and security. Specific guidelines, often called 'playbooks', provide detailed instructions for individual channels, campaigns, or products. The chapter also emphasizes the importance of involving the works council and tailoring guidelines to the company's needs. By providing real-life examples and a clear structure, the chapter offers a practical roadmap for companies to establish effective social media guidelines.