11. Social Media in IT

The chapter delves into the significant role of IT departments in managing social media applications, both internally and externally. It highlights the challenges posed by the proliferation of uncoordinated social media tools and the need for IT to act as an enabler, driving business value through strategic integration. Key areas discussed include the coordination of social media initiatives, effective data management, and system integration. The text offers practical recommendations for centralizing IT processes, maintaining data security, and forming coordination teams to streamline social media use across the organization. It emphasizes the importance of staying updated with market trends and providing proactive support to business units, making it a valuable resource for IT professionals navigating the complex landscape of social media in corporate settings.