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6. Social Media in Public Relations

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Stefanie Babka
Published in
Social Media for Leaders  
Publisher
Springer Fachmedien Wiesbaden

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Abstract

Social media has transformed corporate communication from a one-way street to a dynamic, multi-directional highway. This chapter delves into the fundamental shifts in communication mechanisms, emphasizing the importance of flexibility, transparency, and speed for companies. It also discusses the strategic use of social media to set agendas, engage with influencers, and manage crises effectively. By highlighting case studies and practical tips, the chapter offers a comprehensive guide for PR professionals to harness the power of social media in their communication strategies.
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previous chapter Social Media Guidelines
next chapter Social Media and Investor Relations
Title
Social Media in Public Relations
Author
Stefanie Babka
Copyright Year
2023
Book
Social Media for Leaders  

Print ISBN: 978-3-658-42350-6

Electronic ISBN: 978-3-658-42351-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-42351-3_6
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