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Quality & Quantity
Published in: Quality & Quantity 5-6/2020

20-08-2019

Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently

Authors: Sara Domínguez-Navarro, M. Rosario González-Rodríguez

Published in: Quality & Quantity | Issue 5-6/2020

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Abstract

Social Media has transformed people’s lives and behaviour. Over the past decade it has also transformed the Tourism Industry. Despite this triumph, insufficient research has been published concerning Social Media in tourism, particularly for the benefit of budget oriented accommodation venues. This study offers an empirical analysis of actions taken by a Budget Venue in Seville as a part of its Social Media strategy, together with the effects of those actions on the venue’s Facebook and Instagram profile pages. The study also proposes practical solutions that can improve the Social Media strategy of such company. Relevant statistical data was collected daily from Facebook and Instagram Insights, over a period of 2 months. Both theoretical and practical aspects are mentioned in the paper.
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Metadata
Title
Social Media managerial implications for budget accommodation venues: use of Social Media platforms more effectively and efficiently
Authors
Sara Domínguez-Navarro
M. Rosario González-Rodríguez
Publication date
20-08-2019
Publisher
Springer Netherlands
Published in
Quality & Quantity / Issue 5-6/2020
Print ISSN: 0033-5177
Electronic ISSN: 1573-7845
DOI
https://doi.org/10.1007/s11135-019-00932-3

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