Social Media Marketing

Sentiment analysis is becoming a very popular research technique. It can effectively identify hidden emotional trends in social networks to understand people’s opinions and feelings. This research therefore focuses on analyzing the sentiments of …

In recent years, China and Saudi Arabia have had frequent exchanges in the political and economic fields, and public opinion evaluation is an essential aspect of evaluating the two countries’ current relations. This paper analyzes tweets in Arabic …

Instagram is one of the most popular and widely used social network platforms. It is used as a digital tool to connect with other users and also to share information and influence them for marketing and advertising purposes. The influence of …

The entertainment industry deals with complex scenarios of managing and allocating resources and their optimisation for movies such as financial, creative and human resources. This is extremely important to have the best combination of such …

Natural Language Processing (NLP) refers to a computer program’s ability to understand spoken and written human language. It is utilized to do large-scale research, receive a more objective and accurate analysis, increase customer satisfaction …

The digitalDigital revolution has become a major disruptor for companiesCompanies across the world, creating opportunities, enhancing the organizational performanceOrganizational performance and most importantly, increasing business …

In this chapter, we explain different kinds of situation analysis which should be done for digital marketing management along with useful frameworks and principles that should be considered during the analysis. Next, we talk about various …

In this chapter, we will discuss different elements of digital marketing implementation, including tactics, actions, evaluation, correction and improvement.