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2023 | OriginalPaper | Chapter

3. Social Media Organization

Author : Stefanie Babka

Published in: Social Media for Leaders

Publisher: Springer Fachmedien Wiesbaden

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Abstract

This chapter describes different approaches to organizing social media in the company. It provides answers to the most important organizational questions. Where should the area be located? What responsibilities and approval processes should be set up? Which regulations are necessary? How can we work together across departments?

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previous chapter The Ten Most Common Social Media Mistakes in Companies

next chapter Social Media Strategy

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Title: Social Media Organization
Author: Stefanie Babka
Publisher: Springer Fachmedien Wiesbaden
Book: Social Media for Leaders
Print ISBN: 978-3-658-42350-6

Electronic ISBN: 978-3-658-42351-3

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-658-42351-3_3