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2022 | OriginalPaper | Chapter

7. Social Media Strategy Design

Authors : Francisco J. Martínez-López, Yangchun Li, Susan M. Young

Published in: Social Media Monetization

Publisher: Springer International Publishing

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Abstract

A social media strategy is comprised of six elements: why, who, where, what, when, and how (5Ws 1H). Before a social media strategy is decided upon, a firm needs to resolve these six issues.

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Information related to this case was adapted from https://www.tiktok.com/business/es/inspiration/1

The discussion of hashtags is adapted from Twitter’s Help Center: https://help.twitter.com/en/using-twitter/how-to-use-hashtags. Twitter was one of the earliest social media platforms to adopt hashtags.

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Title: Social Media Strategy Design
Authors: Francisco J. Martínez-López
Yangchun Li
Susan M. Young
Publisher: Springer International Publishing
Book: Social Media Monetization
Print ISBN: 978-3-031-14574-2

Electronic ISBN: 978-3-031-14575-9

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-031-14575-9_7