Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Theorizing New Technologies as Potential Incremental Management Tools to Tackle Overtourism Read chapter Read first chapter

2021 | OriginalPaper | Chapter

4. Social Media Transforming Tourist Behavior: Leading Towards Overtourism

Authors : Manisha Solanky, Sachin Gupta

Published in: Overtourism, Technology Solutions and Decimated Destinations

Publisher: Springer Nature Singapore

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Most admired and exotic tourist destinations around the globe are distress from challenges posed by overtourism, which in turn affect the well-being of nature and humans. The causes of overtourism are many but social media can be considered as the foremost reason for overtourism in the era of web 2.0. This chapter aims to address the role of social media in transforming the behavior of tourist by descriptive research approach using secondary sources of information collected from e-resources, journals, articles, and books. It has been concluded from the literature analysis that social media plays a tremendous part in transforming the behavior of tourist due to the craze of user-generated content like reviews, selfies, photographs, visuals, and lots more. A positive attempt has been made to suggest ways to combat overtourism. Tourist behavior has been changed due to the novel coronavirus. Impact of COVID-19 on overtourism has also been touched to provide insight.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now
previous chapter Facing Overtourism: Social Media to Advise Tourists to Visit Unexplored Destinations
next chapter Social Media and Transformation of Consumer Behavior in Tourism
Literature
Acampa, G., Grasso, M., Marino, G., & Parisi, C. M. (2020). Tourist flow management: Social impact evaluation through social network analysis. Sustainability, 12(2), 731.CrossRef
Akehurst, G. (2009). User generated content: The use of blogs for tourism organisations and tourism consumers. Service Business, 3(1), 51.CrossRef
Alonso-Almeida, M. D. M., Borrajo-Millán, F., & Yi, L. (2019). Are social media data pushing overtourism? The case of Barcelona and Chinese tourists. Sustainability, 11(12), 3356.CrossRef
Berhanu, K., & Raj, S. (2020). The trustworthiness of travel and tourism information sources of social media: Perspectives of international tourists visiting Ethiopia. Heliyon, 6(3), e03439.CrossRef
Buckley, J. (2018). Vienna Instagram holiday tourism campaign hashtag dress unhashtag. I news. Retrieved from: www.​inews.​co.​uk. Accessed 12 May 2020.
Camilleri, M. A. (2018). Travel marketing, tourism economics and the airline product: An introduction to theory and practice. Springer.
Capocchi, A., Vallone, C., Pierotti, M., & Amaduzzi, A. (2019). Overtourism: A literature review to assess implications and future perspectives. Sustainability, 11(12), 3303.CrossRef
Chung, N., & Han, H. (2017). The relationship among tourists’ persuasion, attachment and behavioral changes in social media. Technological Forecasting and Social Change, 123, 370–380.CrossRef
Conti, E., & Lexhagen, M. (2020). Instagramming nature-based tourism experiences: A netnographic study of online photography and value creation. Tourism Management Perspectives, 34, 100650.CrossRef
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists’ travel planning behavior. Journal of Hospitality Marketing & Management, 18(8), 743–764.CrossRef
Dodds, R., & Butler, R. W. (1990). The enablers of overtourism. WORLD, 2010, 2030.
Dodds, R., & Butler, R. (Eds.). (2019). Overtourism: Issues, realities and solutions (Vol. 1). De Gruyter Oldenbourg.
Erschbamer, G., Innerhofer, E., & Pechlaner, H. (2018). Overtourism: How much tourism is too much. Eurac Research.
Goodwin, H. (2017). The challenge of overtourism. Responsible Tourism Partnership.
Gössling, S., Scott, D., & Hall, C. M. (2020). Pandemics, tourism and global change: A rapid assessment of COVID-19. Journal of Sustainable Tourism, 29, 1–20.CrossRef
Gretzel, U. (2019). The role of social media in creating and addressing overtourism. In R. Dodds & R. Butler (eds.), Overtourism: Issues, realities and solutions (pp. 62–75). de Gruyter.
Huang, L., & Xie, L. (2013, April). A study of tourism destination official microblog marketing based on content analysis. In 2013 International Conference on Service Sciences (ICSS) (pp. 170–175). IEEE.
Huertas, A. (2018). How live videos and stories in social media influence tourist opinions and behaviour. Information Technology & Tourism, 19(1–4), 1–28.CrossRef
Joppe, M. (2019). The roles of policy, planning and governance in preventing and managing overtourism. De Gruyter.CrossRef
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.CrossRef
Kietzmann, J. H., Silvestre, B. S., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109–119.CrossRef
Koens, K., Postma, A., & Papp, B. (2018). Is overtourism overused? Understanding the impact of tourism in a city context. Sustainability, 10(12), 4384.
Kuofie, M., Gholston, K., & Hakim, A. C. (2015). An overview of social media for marketing. International Journal of Global Business, 8(2), 65–82.
Lange-Faria, W., & Elliot, S. (2012). Understanding the role of social media in destination marketing. Tourismos, 7(1), 193–211.
Milano, C., Cheer, J. M., & Novelli, M. (Eds.). (2019). Overtourism: Excesses, discontents and measures in travel and tourism. CABI.
Mirasol, R. G., & Cunanan, M. E. R. R. (2017). Attitudes towards travel blogs and its effect over tour related decisions. International Journal of Education and Research, 5(5), 203–210.
Mukhina, K. D., Rakitin, S. V., & Visheratin, A. A. (2017). Detection of tourists attraction points using Instagram profiles. Procedia Computer Science, 108, 2378–2382.CrossRef
Nezakati, H., Amidi, A., Jusoh, Y. Y., Moghadas, S., Aziz, Y. A., & Sohrabinezhadtalemi, R. (2015). Review of social media potential on knowledge sharing and collaboration in tourism industry. Procedia-social and behavioral sciences, 172, 120–125.
Oklevik, O., Gössling, S., Hall, C. M., Steen Jacobsen, J. K., Grøtte, I. P., & McCabe, S. (2019). Overtourism, optimisation, and destination performance indicators: A case study of activities in Fjord Norway. Journal of Sustainable Tourism, 27(12), 1804–1824.CrossRef
Olokesusi, F., Agboola, G., Aina, C., & Ajayi, O. (2019). Evolution of Demarketing in the Tourism Industry and Implications for Sustainability. International Journal of Innovative Science and Research Technology, 4(10), 625–630.
Perkumienė, D., & Pranskūnienė, R. (2019). Overtourism: Between the right to travel and residents’ rights. Sustainability, 11(7), 2138.CrossRef
Rosenow, J. E., & Pulsipher, G. L. (1979). Tourism the good, the bad, and the ugly. Century Three Press.
Sharda, N., & Ponnada, M. (2008). Tourism blog visualizer for better tour planning. Journal of Vacation Marketing, 14(2), 157–167.CrossRef
Sigala, M. (2019). The bright and the dark sides of social media in tourism experiences, tourists’ behavior, and well-being. In D. J. Timothy (Ed.), Handbook of globalisation and tourism (pp. 247–259). Edward Elgar Publishing.
Sotiriadis, M. D., & Van Zyl, C. (2015). Tourism services, micro-blogging, and customer feedback: A tourism provider perspective. In J. N. Burkhalter & N. T. Wood (Eds.), Maximizing commerce and marketing strategies through micro-blogging (pp. 154–173). IGI Global.
Volo, S. (2010). Blog success factors: Opportunities for destination marketing. In Conference on information and communication technologies in tourism.
Wen, J., Kozak, M., Yang, S., & Liu, F. (2020). COVID-19: Potential effects on Chinese citizens’ lifestyle and travel. Tourism Review, 76(1), 74-87.
Živković, R., Gajić, J., & Brdar, I. (2014). The impact of social media on tourism. In Prva međunarodna konferencija Sinteza Conference.
Metadata
Title
Social Media Transforming Tourist Behavior: Leading Towards Overtourism
Authors
Manisha Solanky
Sachin Gupta
Copyright Year
2021
Publisher
Springer Nature Singapore
Book
Overtourism, Technology Solutions and Decimated Destinations

Print ISBN: 978-981-16-2473-5

Electronic ISBN: 978-981-16-2474-2

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-981-16-2474-2_4