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2022 | OriginalPaper | Chapter

37. Social Media User Study

Authors : Autumn Cuellar, Yifan Zhang, Sergiu M. Dascalu, Frederick C. Harris

Published in: ITNG 2022 19th International Conference on Information Technology-New Generations

Publisher: Springer International Publishing

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Abstract

The chapter delves into a comprehensive user study focused on evaluating the usability of four prominent social media platforms: Facebook, Twitter, Instagram, and TikTok. The study, conducted during the peak of the pandemic, involved 10 participants who were asked to perform three key tasks on each platform. The tasks included publishing images and text, publishing videos, and interacting with other users' posts. The chapter analyzes the time taken to complete these tasks and the participants' preferences, using ANOVA tests to determine significant differences. The results reveal that while Facebook was the most preferred and considered easiest to use, all four platforms showed good usability overall. The study highlights the importance of user interface design in the success of social media platforms and suggests areas for further research to confirm and expand upon these findings.
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Metadata
Title
Social Media User Study
Authors
Autumn Cuellar
Yifan Zhang
Sergiu M. Dascalu
Frederick C. Harris
Copyright Year
2022
Book
ITNG 2022 19th International Conference on Information Technology-New Generations

Print ISBN: 978-3-030-97651-4

Electronic ISBN: 978-3-030-97652-1

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-030-97652-1_37

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