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2013 | OriginalPaper | Chapter

40. Socially Responsible Supply Chain Coordination from Brand Equity Perspective

Authors : Rong Wang, S. H. Ying

Published in: Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012)

Publisher: Springer Berlin Heidelberg

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Abstract

The issues in socially responsible supply chain coordination from brand equity perspective are discussed in the current study. Socially responsible supply chain coordination that integrates all efforts of CSR initiatives from brand distributors to upstream partner-suppliers shall be surely needed within the uncertainly globalizing and networklizing knowledge economy era. This paper develops a five-step CSR performance evaluation from brand equity perspective for modeling and analysis of socially responsible supply chain coordination and shows relevant optimal coordination strategies to improve and reconcile economic, social and environmental benefits of all partners in the socially responsible supply chain system.

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Metadata
Title
Socially Responsible Supply Chain Coordination from Brand Equity Perspective
Authors
Rong Wang
S. H. Ying
Copyright Year
2013
Publisher
Springer Berlin Heidelberg
Book
Proceedings of 2012 3rd International Asia Conference on Industrial Engineering and Management Innovation (IEMI2012)

Print ISBN: 978-3-642-33011-7

Electronic ISBN: 978-3-642-33012-4

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-642-33012-4_40