Socio-demographic Determinants of Electric Vehicle Purchase Intention in Emerging Markets: Evidence from Urban Punjab, India

The implementation of government initiatives aimed at promoting the adoption of electric vehicles in India has encountered limited success, prompting the need for further research in this area. The present study adds to the existing scant literature by identifying the socio-demographic characteristics that impact the potential purchase decision of electric vehicles among the urban Indian population. To achieve this goal, a one-way ANOVA was conducted to identify sociodemographic variables that have significant differences in means among their various categories. Using a binary logit model, the effect of these variables was then estimated for the potential purchase of an electric vehicle by the population. The results indicate that younger people, retired people, government sector employees, people living in large families, highly educated individuals, and part-time employees are more inclined to purchase an electric vehicle than others. No significant influence of gender, income, or current vehicle ownership was found on the decision at hand. The study's findings provide valuable insights for policymakers, electric vehicle manufacturers, and marketers to target specific subpopulations and increase the efficacy of their initiatives. The identification of key socio-demographic factors in the context of electric vehicle adoption in urban India represents a significant contribution to the current literature in this field.