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Published in:
2013 | OriginalPaper | Chapter
3. Software Vendor Strategies
Authors : Peter Buxmann, Heiner Diefenbach, Thomas Hess
Published in: The Software Industry
Publisher: Springer Berlin Heidelberg
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Abstract
Against the background of the economic principles described in the previous chapter, this chapter examines selected strategies for software vendors. The vendor’s positioning within the value chain is of critical importance. In this context, we also look at acquisitions, which play a key role in software markets. In addition, we discuss sales strategies and pricing strategies. We conclude by exploring key management questions concerning the development of software.