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MTZ worldwide
Published in: MTZ worldwide 2/2020

01-02-2020 | Cover Story

Innovative Drives

Solutions for the Mass Market

Author: Thomas Schneider

Published in: MTZ worldwide | Issue 2/2020

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Excerpt

When is technology innovative? Engineers need to ask themselves this question in an era when scientists and the media are misusing the term to describe any new product or service. According to dictionary definitions, an innovation is not just something new, but something that brings about a change. It must be "discovered, introduced, applied, and institutionalized." So this is not simply about developing a new product just for the sake of it, but about creating a practical solution. One important aspect of this "technology for the people" is its price. People must be able to afford it, just like the VW Beetle after the Second World War. This is essential if a new technology is to be widely accepted and to become an innovation in the true sense of the word. Anything else is not worthy of mention. …
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Metadata
Title
Innovative Drives
Solutions for the Mass Market
Author
Thomas Schneider
Publication date
01-02-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
MTZ worldwide / Issue 2/2020
Electronic ISSN: 2192-9114
DOI
https://doi.org/10.1007/s38313-019-0188-8

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