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Published in:
2023 | OriginalPaper | Chapter
Sootoo Network: Technology-Driven Business Model Change of New Media Enterprises
Authors : Xusen Cheng, Bo Yang, Kanliang Wang
Published in: Innovation of Digital Economy
Publisher: Springer Nature Singapore
Abstract
The mobile Internet ecosystem with WeChat, Toutiao, and Tiktok as platforms is accelerating the transformation of new media and new marketing formats. With the development of mobile Internet, big data, and artificial intelligence, technology is driving the continuous innovation and organizational transformation of new media. Beijing Sootoo Network Technology Co., LTD. (hereinafter referred to as “Sootoo Network”) has been constantly innovating since its establishment for 12 years, insisting on the accumulation and precipitation in the direction of new media operation, content marketing, and technology upgrading. Taking Sootoo network as a typical case, this article studies its existing business organizational changes, industry background, and problems faced by the organization. We also pay attention to how sootoo network explores favorable business opportunities in advance under the specific market environment, and can quickly transform and upgrade when every “tuyair” comes.