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9. Sovereign Consumers in a Pro-local Media Ecosystem: The Future of OTT Streaming in India

Clusters of Future Studies: Past and Futures; Technological Trends; Post-normality and Complexity; Humanity at the Limen

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Sony Jalarajan Raj
Adith K. Suresh
Devadas Menon
Published in
Future of Media in Asia
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the revolutionary changes brought about by OTT streaming platforms in India, focusing on the shift from traditional television to digital streaming. It explores how OTT platforms like Netflix and Amazon Prime are reshaping the media landscape by offering a wider range of stories and content, free from censorship and demographic limitations. The chapter highlights the impact of OTT platforms on cultural production, discussing how they are challenging traditional media paradigms and contributing to a new cultural mode of interactivity. It also examines the regulatory challenges and opportunities in the OTT landscape, emphasizing the need for a nuanced understanding of content moderation specific to Indian OTT services. The chapter concludes by discussing the future directions of OTT streaming in India, emphasizing the importance of blending global and local content to foster a dynamic hybrid culture industry.
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previous chapter Incredible Past and Future of the ‘Diginimated’ Media Culture in India
next chapter Social Media and the Impact on Political Discourse in Malaysia
Title
Sovereign Consumers in a Pro-local Media Ecosystem: The Future of OTT Streaming in India
Authors
Sony Jalarajan Raj
Adith K. Suresh
Devadas Menon
Copyright Year
2025
Book
Future of Media in Asia

Print ISBN: 978-3-031-95769-7

Electronic ISBN: 978-3-031-95770-3

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-031-95770-3_9
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