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2. Spannungsfeld des ökonomischen und ökologischen Erfolgs von Herstellern leichter Nutzfahrzeuge in Europa

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Author
Till Uhlich
Published in
CO₂-orientierte taktische Absatzplanung von Herstellern leichter Nutzfahrzeuge
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Entwicklung eines modellbasierten Ansatzes zur CO2-orientierten Absatzplanung erfordert zunächst ein umfassendes Verständnis für das Spannungsfeld in dem Hersteller leichter Nutzfahrzeuge im Europäischen Absatzmarkt agieren, siehe Abbildung 2.1.

Ergänzende Information

Die elektronische Version dieses Kapitels enthält Zusatzmaterial, auf das über folgenden Link zugegriffen werden kann https://doi.org/10.1007/978-3-658-50192-1_2.

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previous chapter Einleitung
next chapter Taktische Absatzplanung in der Automobilindustrie
Title
Spannungsfeld des ökonomischen und ökologischen Erfolgs von Herstellern leichter Nutzfahrzeuge in Europa
Author
Till Uhlich
Copyright Year
2026
Book
CO₂-orientierte taktische Absatzplanung von Herstellern leichter Nutzfahrzeuge

Print ISBN: 978-3-658-50191-4

Electronic ISBN: 978-3-658-50192-1

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-658-50192-1_2
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