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Journal of the Academy of Marketing Science

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01-01-2012

Specification, evaluation, and interpretation of structural equation models

Authors: Richard P. Bagozzi, Youjae Yi

Published in: Journal of the Academy of Marketing Science | Issue 1/2012

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Abstract

We provide a comprehensive and user-friendly compendium of standards for the use and interpretation of structural equation models (SEMs). To both read about and do research that employs SEMs, it is necessary to master the art and science of the statistical procedures underpinning SEMs in an integrative way with the substantive concepts, theories, and hypotheses that researchers desire to examine. Our aim is to remove some of the mystery and uncertainty of the use of SEMs, while conveying the spirit of their possibilities.

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Title: Specification, evaluation, and interpretation of structural equation models
Authors: Richard P. Bagozzi
Youjae Yi
Publication date: 01-01-2012
Publisher: Springer US
Published in: Journal of the Academy of Marketing Science / Issue 1/2012
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-011-0278-x

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