Skip to main content
Top

2018 | OriginalPaper | Chapter

12. Spezialfall: Mobile Marketing – Mobile verändert das Performance-Marketing

Authors : Ingo Kamps, Daniel Schetter

Published in: Performance Marketing

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

Die größten Änderungen fürs Performance-Marketing hat das Aufkommen von Smartphones und Tablets als primäre Online-Zugangsgeräte gebracht. Plötzlich funktionierte das konventionelle Tracking nicht mehr und die Art der Nutzung hat sich fundamental verändert. Um auch zukünftig noch erfolgreiches Performance-Marketing betreiben zu können, müssen Marketer verstehen, welche Besonderheiten und Möglichkeiten Apps, Push-Nachrichten, Snapchat, Chatbots usw. mit sich bringen.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

Footnotes
This content is only visible if you are logged in and have the appropriate permissions.
Literature
This content is only visible if you are logged in and have the appropriate permissions.
Metadata
Title
Spezialfall: Mobile Marketing – Mobile verändert das Performance-Marketing
Authors
Ingo Kamps
Daniel Schetter
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-658-18453-7_12