Skip to main content
main-content

Sponsoring

Aus der Redaktion

13-01-2021 | Kommunikation | Im Fokus | Article

Damit können Agenturen bei Marketern punkten

Kontrolle ist besser als Vertrauen: Marketing- und PR-Fachkräfte informieren sich eingehend über Agenturen, bevor eine Zusammenarbeit infrage kommt. Welche Kanäle und welche Inhalte dabei von Interesse sind, beleuchtet eine Studie.

02-09-2020 | Marketingstrategie | Im Fokus | Article

E-Sports-Gaming bietet wachsendes Marketingpotenzial

Die Computerspielemesse Gamescon lockte 2020 wegen Corona zwar nur virtuelle Besucherscharen zur Messe. Doch der Boom von E-Sports und Gaming ist gerade jetzt ungebrochen und der Reiz für Sponsoren wächst.

11-05-2020 | Sponsoring | Im Fokus | Article

E-Sports wird für Sponsoren immer attraktiver

Große Marken, darunter etwa Automobilkonzerne, strömen auf den E-Sports-Markt. Dahinter steckt die Erschließung eines neuen Sponsoringfelds. Gleichzeitig bieten sich hier spannende Möglichkeiten der Zielgruppenansprache.

weitere Artikel

Related topics

Superior

Related

Zeitschriftenartikel

11-01-2021

The role of institutional investors in pension risk transfers

Risk transfers represent a preferred method for removing pension liabilities from corporate balance sheet. We examine the role of institutional shareholders on firm’s decision to offload pension liabilities to professional risk managers. We find …

04-01-2021

Process Makes Perfect: Perceptions of Effectiveness in Collaborative Environmental Governance

In evaluating effectiveness for collaborative environmental governance arrangements, a key concern is describing not just the processes and actors that are a part of these systems, but also the impacts that these processes have on ecological and …

04-01-2021 | Research Article

Identification of structural parameters and boundary conditions using a minimum number of measurement points

This article proposes a novel methodology that uses mathematical and numerical models of a structure to build a data set and determine crucial nodes that possess the highest sensitivity. Regression surfaces between the structural parameters and …

02-01-2021 | Original Paper

The Partisanship of Bipartisanship: How Representatives Use Bipartisan Assertions to Cultivate Support

How do representatives reconcile public expectations of bipartisan lawmaking with the lack of compromise in recent congresses? Representatives—constrained by the actual content of legislation—position partisan legislation to increase public …

weitere Zeitschriftenartikel

Buchkapitel

2021 | OriginalPaper | Chapter

Risk Management Developments

Risk is a tool which makes possible the decision-maker to get knowledge about the event with destructive effects and so, the decision-maker via the analysis of risk makes the event more certain and obtaining control on it. Moreover, risk is the …

2021 | OriginalPaper | Chapter Open Access

Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands

With loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program …

2020 | OriginalPaper | Chapter

Digital Maturity: A Survey in the Netherlands

Digital transformations facilitate the need for speed. However, how the required digital maturity to manage transformation is not well-understood. This Dutch research examines inhibitors for digital maturity and is focusing on the business as well …

2021 | OriginalPaper | Chapter

The U.S. Military

“The U.S. Military” describes the functional and geographic commands, as well as the Army, Navy, Marine Corps, Air Force, Coast Guard, and Space Force services. It provides key information on how to “read” a uniform, types of funding and …

weitere Buchkapitel

In eigener Sache

  • 11-01-2021 | In eigener Sache | Article

    Meistgeklickt auf Springer Professional im Dezember

    Im Dezember waren auf Springer Professional einige Texte besonders erfolgreich. Wir haben die beliebtesten Fachbeiträge, Bücher und Zeitschriftenartikel für Sie zusammengestellt.

Bücher

Image Credits