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Sales Excellence

Springer Professional

  • 01-05-2018
  • Service
Published in:
Published in
Sales Excellence | Issue 5/2018

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Excerpt

Mit den wachsenden Anforderungen im Vertrieb durch die Digitalisierung wandeln sich auch die Vergütungsmodelle. Leistungsorientierte Extras bleiben aber wichtiger Zusatzbaustein. Die Wertschätzung für die Vertriebsmitarbeiter ist gestiegen. Das verdeutlichen Gehaltssteigerungen in Marketing und Vertrieb in Deutschland. So haben Vertriebler und Marketer laut einer Studie der Personal- und Managementberatung Kienbaum von Ende 2017 binnen Jahresfrist um durchschnittlich 2,9 Prozent mehr verdient. Vertriebsführungskräfte erzielen durchschnittlich Bezüge von 113.000 Euro brutto jährlich. Ein Spezialist im selben Bereich erhält im Schnitt 73.000 Euro brutto im Jahr. 93 Prozent der Vertriebsleiter und 94 Prozent der Außendienstleiter beziehen variable Gehälter.
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previous article Veranstaltungen
Title
Springer Professional
Publication date
01-05-2018
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2018
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-018-0075-y

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