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Sales Excellence

Springer Professional

  • 01-05-2019
  • Service
Published in:
Published in
Sales Excellence | Issue 5/2019

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Excerpt

Technologie bietet dem Vertrieb viele Möglichkeiten, Vertriebsprozesse zu digitalisieren und zu optimieren. Ein Beispiel ist die Lead-Generierung und Qualifizierung: Hier haben Unternehmen die ganze Bandbreite an Möglichkeiten, von der Telefonakquise und dem Door-to-Door-Verkauf bis zur vollautomatisierten Lead-Generierung und Omnichannel-Marketing. Die Angebots- und Verkaufsphase kann von digitalen Pricing-Tools, den Angebots-Konfigurations-Systemen oder Anwendungen für das Cross- und Up-Selling unterstützt werden. Livia Rainsberger merkt in ihrem Beitrag auf Springer Professional an, dass jede Minute, die von digitalen Tools im administrativen Teil der Vertriebstätigkeit eingespart werden kann, wertvoll ist, weil sie der Kundeninteraktion gewidmet werden kann. …

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previous article Veranstaltungen
Title
Springer Professional
Publication date
01-05-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0073-8

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