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Published in:
2010 | OriginalPaper | Chapter
Storytelling in Business
Authors : Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Published in: Storytelling
Publisher: Springer Berlin Heidelberg
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In the last chapter we discussed the four elements of storytelling, outlining the process of putting a story together. Here, we will show how companies can use this process for several purposes, both on a strategic management level, and on an operational level in day-to-day communication with employees.