10. Strategic Communications: Communicating Internally and Externally

Over the course of both official and unofficial (Track II) negotiations, one of the most critical points of controversy has been the articulation, or lack of, regarding the desired end goal. This is true with respect to both overarching strategic negotiations and tactical implementation negotiations whose purpose was to resolve on-the-ground issues. The challenges are relevant to communicating with different audiences and publics. One of the most challenging aspects of the negotiating process—whether strategic or tactical—was recognizing the seminal importance of communication. To address this issue, this chapter is divided into the following sections: 1. Introduction; 2. National Leadership; 3. Drafters–Implementers Communication; and 4. Final Thoughts.