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2018 | OriginalPaper | Chapter

Strategic Drivers in Crisis Environment

Authors : João Conrado de Amorim Carvalho, Pedro Eugénio Lopez Salazar

Published in: Entrepreneurship and Structural Change in Dynamic Territories

Publisher: Springer International Publishing

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Abstract

The environment in which companies operate is subject to variations, some of them caused by the natural movement of competitors and others arising from environmental turbulence, which ultimately affect performance and determine how companies should adjust. This research seeks to answer the question why certain companies can overcome adversities and achieve good performance while others fail. The main objective was to identify which performance drivers were used to achieve good performance. The drivers selected from the consulted literature were tested in a multiple case study in 16 companies located in the Brazilian Northeast. The analysis of the responses of the main managers showed that pressures from the market, the legislation and the competitors are captured through the network of relationships and disseminated internally in order to generate adjustment through innovations, technologies and diversification, raising perceived quality and reaching Operational success.

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previous chapter Entrepreneurship in Family Firms in Developed and Developing Countries
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Footnotes
1
Congel do Brasil, offering cleaning and maintenance services, reception and telemarketing; Estacione, parking in airports and shopping malls; and Aerosuporte, focused on the control of people and luggage at airports.
 
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Metadata
Title
Strategic Drivers in Crisis Environment
Authors
João Conrado de Amorim Carvalho
Pedro Eugénio Lopez Salazar
Copyright Year
2018
Book
Entrepreneurship and Structural Change in Dynamic Territories

Print ISBN: 978-3-319-76399-6

Electronic ISBN: 978-3-319-76400-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-76400-9_7