2015 | OriginalPaper | Chapter
Strategic Network for the Synchronization of Production and Distribution
Authors : Hisao Fujimoto, Yohei Sasakawa, Yasuhiko Kubo
Published in: Global Perspectives in Marketing for the 21st Century
Publisher: Springer International Publishing
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This paper presents an introductory finding in a case study of the convenience store system in Japan. Based upon two theories, strategic network theory and postponement-speculation theory, the evolutionary process of the convenience store system is explained.