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Published in:
2013 | OriginalPaper | Chapter
Strategies
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One of the most exciting issues relating to the broad implementation of mobile payment services is that of business-model preeminence. Do business ecosystems developed and driven by specific sectors enjoy greater prospects of success in the implementation of mobile payment services than other business models? Is there currently a preeminent model out there?
In seeking to answer this question, I examine the key stakeholders in the classic value-added chain on the mobile payment market. For the sake of simplicity, these shall include customers, banks, mobile network operators (MNOs) and retailers, while credit card companies and other stakeholders will be considered to a lesser degree.