Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

2. Strategische Kommunikation zwischen Eindeutigkeits- und Mehrdeutigkeitsfokussierung

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Author
Olaf Hoffjann
Published in
Die Flucht in die Ambiguität
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

In der Forschung stehen sich bislang die Forderungen nach Eindeutigkeit einerseits und nach Ambiguität andererseits weitgehend unversöhnlich gegenüber. Gemeinsam ist beiden Seiten die Betonung der eigenen Perspektive und die Vernachlässigung der jeweils anderen Seite. Erst in den vergangenen Jahren ist vereinzelt ein mögliches Nebeneinander beider Seiten diskutiert worden (z. B. Gulbrandsen 2019).

Already a customer? Then log in here to gain access.

Customer login

Not a customer yet? Then find out more about our access models now:

Individual Access

Start your personal individual access now. Get instant access to more than 164,000 books and 540 journals – including PDF downloads and new releases.

Starting from 54,00 € per month!    

Get access

Access for Businesses

Utilise Springer Professional in your company and provide your employees with sound specialist knowledge. Request information about corporate access now.

Find out how Springer Professional can uplift your work!

Contact us now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Einleitung
next chapter Die gesellschaftliche Ambiguitätsexplosion
Title
Strategische Kommunikation zwischen Eindeutigkeits- und Mehrdeutigkeitsfokussierung
Author
Olaf Hoffjann
Copyright Year
2022
Book
Die Flucht in die Ambiguität

Print ISBN: 978-3-658-37676-5

Electronic ISBN: 978-3-658-37677-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-37677-2_2
This content is only visible if you are logged in and have the appropriate permissions.

Premium Partner

    Image Credits
    Schmalkalden/© Schmalkalden, NTT Data/© NTT Data, Verlagsgruppe Beltz/© Verlagsgruppe Beltz, ibo Software GmbH/© ibo Software GmbH, Sovero/© Sovero, Axians Infoma GmbH/© Axians Infoma GmbH, Prosoz Herten GmbH/© Prosoz Herten GmbH, Stormshield/© Stormshield, MACH AG/© MACH AG, OEDIV KG/© OEDIV KG, Rundstedt & Partner GmbH/© Rundstedt & Partner GmbH, Doxee AT GmbH/© Doxee AT GmbH , Governikus GmbH & Co. KG/© Governikus GmbH & Co. KG, Vendosoft/© Vendosoft