Skip to main content
Top

2021 | OriginalPaper | Chapter

7. Strengthening Aesthetic Individualization in Product Design to Enhance Customer Loyalty and Sustainability

Authors : Lisa Hagedorn, Gerald Kremer, Rainer Stark

Published in: EcoDesign and Sustainability II

Publisher: Springer Singapore

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This paper analyzes how the aesthetic individualization of products affects product sustainability. Furthermore, it depicts the need to strengthen the degree of individualization in mass customization concepts and reveals ways to enable stronger participation by customers in design processes. Customers often replace products before the functional end of the product’s life cycle. This psychological obsolescence of products is caused by multiple factors. Frequently addressed reasons are the unsatisfied need of customers for uniqueness in product design and the absence of sufficient attachment to the product caused by insufficient functional/aesthetic identification of the customer with the product. One way to tackle these deficiencies is by addressing and implementing the concept of mass customization. A demographic survey presented in this paper indicates that the majority of customers want more creative freedom in designing their products and a stronger participation in the design process. It also shows that stronger individualization leads to a higher degree of product attachment. A qualitative follow up study held a workshop for user-centered design with relevant stakeholders: designers, manufacturing engineers and customers of different age groups. In this workshop the needs of potential users were analyzed, and possible solutions were created and subsequently evaluated.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
go back to reference Deutsches Institut für Normung (2011) Ergonomie der Mensch-System- Interaktion—Teil 210: Prozess zur Gestaltung gebrauchstauglicher interaktiver Systeme (ISO 9241–210:2010) [Ergonomics of human-system interaction - Part 210: Process for designing usable interactive systems (ISO 9241–210:2010)]. Beuth Verlag GmbH, Berlin Deutsches Institut für Normung (2011) Ergonomie der Mensch-System- Interaktion—Teil 210: Prozess zur Gestaltung gebrauchstauglicher interaktiver Systeme (ISO 9241–210:2010) [Ergonomics of human-system interaction - Part 210: Process for designing usable interactive systems (ISO 9241–210:2010)]. Beuth Verlag GmbH, Berlin
go back to reference Govers P, Ruth M (2004). ‘I love my jeep, because its tough like me’: the effect of product-personality congruence on product attachment. In: Kurtgözü A (ed) Proceedings of the fourth international conference on design and emotion. Ankara, Turkey Govers P, Ruth M (2004). ‘I love my jeep, because its tough like me’: the effect of product-personality congruence on product attachment. In: Kurtgözü A (ed) Proceedings of the fourth international conference on design and emotion. Ankara, Turkey
go back to reference Kaneko K, Kishita Y, Umeda Y (2018) Toward Developing a design method of personalization: proposal of a personalization procedure. In: Proceedings of the 25th CIRP life cycle engineering (LCE) conference, 30 April—2 May 2018, vol. 69. Copenhagen, Denmark, pp 740–745 Kaneko K, Kishita Y, Umeda Y (2018) Toward Developing a design method of personalization: proposal of a personalization procedure. In: Proceedings of the 25th CIRP life cycle engineering (LCE) conference, 30 April—2 May 2018, vol. 69. Copenhagen, Denmark, pp 740–745
go back to reference Lindemann U, Reichwald R (2006) Individualisierte Produkte—Komplexität beherrschen in Entwicklung und Produktion [Individualized products—mastering complexity in development and production]. Springer, Berlin Lindemann U, Reichwald R (2006) Individualisierte Produkte—Komplexität beherrschen in Entwicklung und Produktion [Individualized products—mastering complexity in development and production]. Springer, Berlin
go back to reference Mugge R, Schoormans J, Schifferstein H (2009) Emotional bonding with personalised products. J Eng Des 20(5):467–476CrossRef Mugge R, Schoormans J, Schifferstein H (2009) Emotional bonding with personalised products. J Eng Des 20(5):467–476CrossRef
go back to reference Packard V, McKibben B (2011) The waste makers. Ig Publishing, New York, pp 79–89 Packard V, McKibben B (2011) The waste makers. Ig Publishing, New York, pp 79–89
go back to reference Pedeliento G et al (2016) Brand and product attachment in an industrial context: the effects on brand loyalty. Ind Mark Manage 53:194–206 Pedeliento G et al (2016) Brand and product attachment in an industrial context: the effects on brand loyalty. Ind Mark Manage 53:194–206
go back to reference Pine J (1993) Mass customization: the new frontier in business competition. Harvard Business School Press, Boston, MA Pine J (1993) Mass customization: the new frontier in business competition. Harvard Business School Press, Boston, MA
go back to reference Reichwald R, Piller F (2009) Interaktive Wertschöpfung: open Innovation, Individualisierung und neue Formen der Arbeitsteilung [Interactive value creation: open innovation, individualization and new forms of division of labour], 2nd edn. GWV Fachverlage GmbH, Wiesbaden Reichwald R, Piller F (2009) Interaktive Wertschöpfung: open Innovation, Individualisierung und neue Formen der Arbeitsteilung [Interactive value creation: open innovation, individualization and new forms of division of labour], 2nd edn. GWV Fachverlage GmbH, Wiesbaden
go back to reference Sanders E (2006) Scaffolds for building everyday creativity. In: Frascara J (ed) Design for effective communications: creating contexts for clarity and meaning. Allworth Press, New York Sanders E (2006) Scaffolds for building everyday creativity. In: Frascara J (ed) Design for effective communications: creating contexts for clarity and meaning. Allworth Press, New York
go back to reference Sanders E, Stappers P (2008) Co-Creation and the new landscapes of design. Delft, Netherlands, Taylor and FrancisCrossRef Sanders E, Stappers P (2008) Co-Creation and the new landscapes of design. Delft, Netherlands, Taylor and FrancisCrossRef
go back to reference Schifferstein H, Zwartkruis-Pelgrim E (2008) Consumer-product attachment: measurement and design implications. Int J Des 2(3):1–13 Schifferstein H, Zwartkruis-Pelgrim E (2008) Consumer-product attachment: measurement and design implications. Int J Des 2(3):1–13
go back to reference Steinemann M, Schwegler R, Spescha G (2017) Marktbeobachtungen für die Umweltpolitik. Grüne Produkte in Deutschland 2017, Umweltbundesamt, Bonn, Oct 2017, pp 29–44 Steinemann M, Schwegler R, Spescha G (2017) Marktbeobachtungen für die Umweltpolitik. Grüne Produkte in Deutschland 2017, Umweltbundesamt, Bonn, Oct 2017, pp 29–44
go back to reference Tseng M, Du X (1998) Design by customers for mass customization products. CIRP Ann Manuf Technol 47(1):103–106CrossRef Tseng M, Du X (1998) Design by customers for mass customization products. CIRP Ann Manuf Technol 47(1):103–106CrossRef
Metadata
Title
Strengthening Aesthetic Individualization in Product Design to Enhance Customer Loyalty and Sustainability
Authors
Lisa Hagedorn
Gerald Kremer
Rainer Stark
Copyright Year
2021
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-15-6775-9_7