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7. Structured Approach for Topic Finding

  • 2023
  • OriginalPaper
  • Chapter
Published in:
Author
Thomas Hörner
Published in
Advertising Impact and Controlling in Content Marketing
Publisher
Springer Fachmedien Wiesbaden

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Abstract

The chapter introduces a structured approach to topic finding in content marketing, focusing on the Life Area Association Method. This method involves identifying contexts where the target audience interacts with the company's products, determining behavior fields within these contexts, and forming effective content marketing topics. The method is designed to ensure that topics are relevant, interesting, and aligned with the company's offerings, thereby enhancing the overall effectiveness of content marketing strategies.
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previous chapter Content Effects Regarding Machines
next chapter Designing Effective Content Marketing Posts
Title
Structured Approach for Topic Finding
Author
Thomas Hörner
Copyright Year
2023
Book
Advertising Impact and Controlling in Content Marketing

Print ISBN: 978-3-658-40550-2

Electronic ISBN: 978-3-658-40551-9

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-40551-9_7
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