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3. Studie I – B2B-Customer-Experience-Management-Kompetenz: Konzeptualisierung, Abgrenzung und Typen

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Author
Moritz Tischer
Published in
Customer Experience Management in Business-to-Business-Märkten
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die erste Studie ist in Form eines wissenschaftlichen Arbeitspapiers aufgebaut und befasst sich mit der Konzeptualisierung, Abgrenzung und den Typen von CXM als organisationale Kompetenz in B2B-Märkten. Ziel dieses Kapitels ist es daher, die in Abschnitt 2.4 formulierten Forschungsfragen 1 bis 3 zu beantworten.

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previous chapter Konzeptionelle und theoretische Grundlagen
next chapter Studie II – B2B-Customer-Journey-Management-Kompetenz: Konzeptualisierung, Operationalisierung und Wirkungen
Title
Studie I – B2B-Customer-Experience-Management-Kompetenz: Konzeptualisierung, Abgrenzung und Typen
Author
Moritz Tischer
Copyright Year
2022
Book
Customer Experience Management in Business-to-Business-Märkten

Print ISBN: 978-3-658-39726-5

Electronic ISBN: 978-3-658-39727-2

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-39727-2_3

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