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Published in:
2017 | OriginalPaper | Chapter
Study B: Big Data and Information Processing in Organizational Decision Processes
Author : Martin Kowalczyk
Published in: The Support of Decision Processes with Business Intelligence and Analytics
Publisher: Springer Fachmedien Wiesbaden
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In recent years, data-centric approaches such as big data and related approaches from business intelligence and analytics (BI&A) have attracted major attention in both the academic and the business communities (Buhl et al., 2013; Chen et al., 2012; LaValle et al., 2011). The interest is driven by expectations of tremendous improvements in organizational performance based on new business insights and improved decision making. In this context, big data and BI&A can be regarded as two sides of the same coin.