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2014 | OriginalPaper | Chapter

Study on Customer Value Driving Model of Network Marketing Environment

Author : Ji-lin Wang

Published in: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Publisher: Springer Berlin Heidelberg

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Abstract

The research status of customer value in both foreign and domestic literatures is summarized, and the existing research deficiencies are pointed out. Combining the characteristics of network marketing, the customer deceived value models (theoretical and Amos) of network marketing environment are constructed, and the corresponding model hypotheses are put forward. Based on the spot-investigation, and using SPSS and structural equation model, the empirical research on customer value driving is conducted, which demonstrates the theoretical model is scientific and reasonable. The hypothesis test results of the model are put into in-depth discussion.

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previous chapter On the China Resource Tax Policies of Exhaustible Resources in the Inter-temporal Dynamic Optimization—Coal Industry as an Example
next chapter Research on Technological Innovation Efficiency of China’s High-Tech Industry Based on Network SBM Model and DEA Window Analysis
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Metadata
Title
Study on Customer Value Driving Model of Network Marketing Environment
Author
Ji-lin Wang
Copyright Year
2014
Publisher
Springer Berlin Heidelberg
Book
Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Print ISBN: 978-3-642-40059-9

Electronic ISBN: 978-3-642-40060-5

Copyright Year: 2014

DOI
https://doi.org/10.1007/978-3-642-40060-5_85