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Published in:
2013 | OriginalPaper | Chapter
76. Study on Factors of Affecting the Acceptance and Adoption of Smartphone
Authors : Yu-Ting Huang, Yi-Hsiang Chen
Published in: Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 5
Publisher: Springer Berlin Heidelberg
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Abstract
Purpose—The purpose of this study is to investigate human motivations affecting an adoption decision for smart phones about the active and passive acceptance. Methodology—This study relies on a stratified quota–sampling technique to recruit respondents in quantitative survey. Reliability analysis was first undertaken to assess the factor structure followed by t-test. Findings—The results indicate that: (1) Gender has no obvious influence in active or passive acceptance of smart phones. (2) Systems of Smartphone have obvious difference in active and passive acceptance of smart phones, and iOS users (i.e. phone) are actively accepted, and Android system users are passively accepted. (3) Research limitations/implications—Findings suggest that the best approach to target iOS system users is to identify methods to increasing work efficiency, and to target android system users by peer powers.