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Study on the Relation Between Smartphone Icons with Negative Emotion and Color Influence Factors

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Authors
Yanjun Song
Qiang Wang
Yan Shi
Published in
Applied Sciences in Graphic Communication and Packaging
Publisher
Springer Singapore

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Abstract

Emotion design for the user interface, especially the user interface of smartphones, directly affects user interaction, and is influencing the future of design development. Negative emotions are negative emotional experience in psychology, such as fear, sadness and anger. However, few researches on smartphone icons with negative emotion are proposed. In this study, questionnaire, frequency analysis and multiple regression analysis were utilized to analyze the relation between smartphone icons with negative emotion and the specific role of four color influence factors: memory color, visual comfort, color saturation and color image, on emotional arousal. The outcome suggests the particular design focus and design principle on smartphone icons with different types of negative emotion.

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previous chapter Comparison Between Models, Measurement Instruments, and Testing Datasets for Display Characterization
next chapter Relationship of Different Scales for Evaluating the Quality of LED Lighting
Title
Study on the Relation Between Smartphone Icons with Negative Emotion and Color Influence Factors
Authors
Yanjun Song
Qiang Wang
Yan Shi
Copyright Year
2018
Publisher
Springer Singapore
Book
Applied Sciences in Graphic Communication and Packaging

Print ISBN: 978-981-10-7628-2

Electronic ISBN: 978-981-10-7629-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-981-10-7629-9_3
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