Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

10. Style

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Authors
Diane Martinez
Drew Virtue
Published in
Strategies for Effective Environmental Communication
Publisher
Springer Nature Switzerland

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter explores how style in environmental communication can significantly impact the cognitive load of an audience and the effectiveness of the message. It delves into the distinction between style and grammar, emphasizing that style is crucial for making writing more accessible and engaging. The text discusses cognitive load theory, which posits that the mental effort required to process information can be reduced through stylistic elements. It provides examples of how active and passive voice can influence readability and the assignment of agency, particularly in environmental writing. The chapter also covers the importance of diction, precision, and accessibility in environmental communication, offering strategies for tailoring messages to different audiences. Additionally, it highlights the role of navigational aids and signposting in reducing cognitive load and improving retention. The chapter concludes with practical writing activities and a checklist for implementing style in environmental communication.
AI Generated

This summary of the content was generated with the help of AI.

Already a customer? Then log in here to gain access.

Customer login

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 130.000 books
  • more than 540 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Engineering + Technology"

Online-Abonnement

Springer Professional "Engineering + Technology" gives you access to:

  • more than 75.000 books
  • more than 390 journals

from the following specialised fileds:

  • Automotive
  • Business IT + Informatics
  • Construction + Real Estate
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology





 

Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 100.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Research in Environmental Communication
next chapter Visuals and Multimedia
Title
Style
Authors
Diane Martinez
Drew Virtue
Copyright Year
2025
Book
Strategies for Effective Environmental Communication

Print ISBN: 978-3-032-04791-5

Electronic ISBN: 978-3-032-04792-2

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-032-04792-2_10
This content is only visible if you are logged in and have the appropriate permissions.

Premium Partner

    Image Credits
    Korero Solutions/© Korero Solutions