Skip to main content
Top

2018 | OriginalPaper | Chapter

4. Suchmaschinen-Werbung (SEA) – Traffic skalieren mit bezahlter Werbung

Authors : Ingo Kamps, Daniel Schetter

Published in: Performance Marketing

Publisher: Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

In Abgrenzung zur Suchmaschinen-Optimierung geht es bei der Suchmaschinen-Werbung um bezahlte Anzeigen innerhalb der Suchergebnisse einer Suchmaschine. Der Advertiser sucht sich bestimmte Schlüsselwörter aus, zu denen er gefunden werden möchte und gibt an, welchen Klickpreis er bereit ist zu zahlen. In diesem Kapitel wird u. a. beleuchtet, was Suchmaschinen-Werbung ist, welche Optionen es bietet und wie der Erfolg gemessen werden kann.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 102.000 books
  • more than 537 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Insurance + Risk


Secure your knowledge advantage now!

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 67.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

Footnotes
This content is only visible if you are logged in and have the appropriate permissions.
Literature
This content is only visible if you are logged in and have the appropriate permissions.
Metadata
Title
Suchmaschinen-Werbung (SEA) – Traffic skalieren mit bezahlter Werbung
Authors
Ingo Kamps
Daniel Schetter
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-658-18453-7_4