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About this book

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.

Table of Contents

Frontmatter

The Founding Concepts

Frontmatter

Chapter 1. Sustainability in Business

Abstract
This chapter introduces a framework of sustainable ecosystem for profit and not-for-profit businesses in the context of sustainable development goals. The principal discussion is on foundations of corporate sustainability, business ecosystem, sustainability commitments, sustainable business modeling, and corporate social responsibility. This chapter analyzes the current sustainable business models in the context of previous studies, and attempts to guide business leaders to create sustainable businesses. This chapter is broadly based on the triadic business management approach toward profiteering, corporate social responsibility, and attaining sustainability goals.
Rajagopal

Chapter 2. Circular Economy and Production Systems

Abstract
This chapter explores the concept and philosophy of circular economy and its applications in business and sustainability. The micro and macro indicators that determine the process and leverage of circular economy in managing cleaner businesses have been discussed in this chapter. The chapter also discusses the innovations, which support improving the management of sustainability issues, and the social capital and values in implementing various sustainability perspectives within circular economy system. In the evolving industrial era, society, corporations, and consumers are living in a linear economy. The single-use lifestyles have set the industrial manufacturing and marketing around the philosophy as take, make, and dispose products across all sectors. This refers to a unidirectional model of production as the linear economy is driving the mass production and mass consumption. The socioeconomic system therefore has turned unsustainable in most developing regions, and a shift toward a circular economy is becoming inevitable.
Rajagopal

Chapter 3. Green Consumerism

Abstract
This chapter critically examines the corporate business policies on consumer education toward green consumerism. The endogenous and exogenous factors affecting consumer behavior toward sustainable consumption and the role of retailing and branding in building the behavioral orientation toward sustainable products and services constitute the core discussions in this chapter. In addition, this chapter analyzes the effects of consumer awareness on their behavior in the context of family health, well-being and social values. Synthesizing these insights, the chapter attempts to identify dynamic approaches for companies such as use social influence, healthy consumption habits, rationalizing the food-life grid effect, and the body–mind dynamics affecting the consumption behavior.
Rajagopal

Functional Dynamics

Frontmatter

Chapter 4. Cleaner Energy Consumption

Abstract
This chapter deliberates on managing cleaner energy by discussion the energy business modeling, adaptation to innovations, and social management modeling for driving behavioral shifts to green energy consumption. This chapter discusses marketer’s perspective in the implementation of a green marketing program for a renewable electricity retailing. In the above context, eco-innovations, adaptability of renewable energy, consumption economics, servitization perspectives, and public policies on sustainable energy distribution are discussed in this chapter. Consumption of green energy is one of the sustainable commitments. The choice of subscribing to renewable electricity in developing economies is a slow process due to the economics of consumption. Discussions in this chapter are also extended on planning and management of cleaner energy corporations emphasizing functional and emotional values to simplify consumer decision-making processes.
Rajagopal

Chapter 5. Sustainable Logistics and Inventory Management

Abstract
In the past few decades, circular economy concepts have been brought to the corporate focus. Reverse logistics plays an important role in the adoption and implementation of circular economy concepts in supply chains. This chapter categorically discusses the economics of transportation and logistics, regionalization of transportation services, managing innovation projects, and logistics and inventory planning. The chapter discusses barriers and collective improvement strategies in the management of sustainable logistics and inventory services, in the context of circular economy concepts. Specific development initiatives on emission control, shifts in transport economics, delivery technologies, green inventory management, and logistics modeling that supports sustainable logistics and inventory management, are also discussed in this chapter.
Rajagopal

Chapter 6. Public Policies and Sustainable Business Governance

Abstract
This chapter broadly focuses on the topics of social and political governance, emerging perspectives on business and economics, business diplomacy and governance, and public policy on sustainability by regions (Spain, Mexico, and Brazil). The chapter critically examines global policies and local laws on governance of sustainability projects in the developing economies, and suggests redesigning governance model for implementing sustainability policies. The public–private participation, and community moves in the direction of developing sustainable business model are also discussed as core topics in this chapter. The chapter also highlights the factors that force the local civil governance system to realize that it is necessary to change the way they are operating, in order to include the sustainability aspects within the operations of the local governance.
Rajagopal

Chapter 7. Conscious Consumption and Marketing Strategy

Abstract
Environmentally sustainable business practices and shifts in consumer behavior towards consumption and ecological footprints are becoming increasingly important for the consumer products manufacturing companies and retailing industry. Retailers contribute significantly in the global markets not only in promoting sustainable business practices, but also in shaping and modifying consumer behavior through consumer education. This chapter examines contemporary trends consumption of sustainable products and services, social consciousness, concept mapping and semantics, and marketing strategy for sustainable products. In addition, shifts in decision processes among consumers and socially conscious corporations, social and family factors affecting consumer preferences, and conformity factors on sustainable consumption are also discussed in this chapter. This chapter also reviews the research studies based on norm activation theory and the theory of planned behavior that argue new perspectives about the environmentally conscious consumption behavior.
Rajagopal

Moving Towards a New Shift

Frontmatter

Chapter 8. Eco-Innovation and Technology

Abstract
Sustainability perspectives span across a wide array of products and services ranging from agriculture to food consumption, and construction engineering to common consumer products such as mobile phones. Eco-innovation therefore appears as an omnipresent need across business-to-business and business-to-consumer industries. The ecological innovations strategies are discussed in this chapter, which discusses complexities in eco-innovations, attributes of eco-innovations and management, social marketing, and branding eco-innovations. This chapter examines how ecological innovation can support sustainable manufacturing and society despite the traditionally low cooperation in developing economies. The role of frugal innovations on sustainability needs, their branding and marketing strategies, and product value management are also addressed in this chapter. This chapter emphasizes on social marketing for sustainable products and services and contemporary strategies for branding eco-innovations.
Rajagopal

Chapter 9. Social Entrepreneurship and New Business Trends

Abstract
Most social enterprises follow innovation-based growth model with collective social capital that influences social innovation and consequently economic growth. Social capital stimulates innovation activities, which leads to higher profits if appropriately commercialized. Such market-led innovation results into higher social capital and reinforcing social benefits and values. This Chapter discusses various aspects of social entrepreneurship, new trends in business modeling, and global–local effects of sustainable products and services. Discussions in the chapter focus contemporary explanations to social needs, social innovations, and organizational performance of social enterprises. The future business trends are also discussed in this chapter in the context of social entrepreneurship. This chapter discusses how contemporary social and technological developments would help the upcoming businesses in generating opportunities to combine resources, reach markets, and create community value.
Rajagopal

Backmatter

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