Sustainable Development in Economics, Technology and Environmental Engineering

Table of Contents

1. Marketing and Innovative Technologies

   1. Frontmatter

   2. Marketing Technologies for the Development of Business Structures in the Context of Digital Transformation of the Ukrainian Economy

      Svitlana Vasylchak, Oleg Podkopaiev, Nataliya Struchok, Uliana Petrynyak

      Abstract

      The article examines the essence of the digital transformation of the economy, summarizes scientific approaches to the interpretation of the definition of digital transformation, and explores the main prerequisites for organizing the transition to digital transformation of business structures. The author outlines the ways to increase the level of digitalization of business structures. The main stages of transformation of business structures in the context of digital transformation are identified. The priority instrument of digital transformation in the structure of marketing technologies for the development of business structures is allocated and characterized. Digital marketing is defined as a priority tool for digital transformation in the structure of marketing technologies for the development of business structures, which is able not only to collect accurate and objective information about the target audience but also to track the results of brand or product promotion. This article presents a comprehensive analysis of the scientific research and developments of Russian and international scholars on the understanding of digital marketing as a communication tool and a type of marketing activity carried out through digital channels. Approaches to digital communication both online and offline, as well as to integrated brand promotion based on the use of all available digital tools and channels for customer acquisition, are examined. The study summarizes the effective and efficient digital marketing tools for the management system in increasing the competitiveness of business structures.

   3. The Impact of Blockchain Technology on Supply Chain Management in the Construction Industry

      Dmytro Ivanenko, Anatolii Bobrakov, Yurii Yakimtsov, Mykhailo Kulik

      Abstract

      The article analyzes the current state of supply chain management in the construction industry and identifies the main challenges faced by industry participants. Today, the construction industry in Ukraine has a number of interrelated problems, one of which is the lack of a systematic process for creating and exchanging digital information. COVID-19 and the war have further aggravated the situation, both in Ukraine and around the world, and led to disruptions in supply chain management, as the availability of materials has become a major obstacle. The scientific novelty of this article lies in the exploration of previously uncharted territory within the construction industry’s supply chain management. Specifically, it delves into innovative applications of blockchain technology that have not been extensively studied in this context. The article pioneers new approaches to assessing the impact of blockchain on the construction supply chain, offering fresh insights and methodologies for understanding the evolving dynamics in this field. By venturing into these unexplored avenues, the research aims to contribute novel perspectives and solutions to the broader domain of blockchain technology in the construction sector. The aim of this research is to study and analyze the potential applications of blockchain technology in the construction and supply chain management industry. The research is focused on examining practical uses of blockchain for optimizing construction processes, managing the supply of materials and resources, tracking digital identifiers, and enhancing collaboration with subcontractors.

   4. Development of a Software Tool for Implementing an Algorithm for Solving a Two-Factor Transportation Problem with Weighting Coefficients

      Maksym O. Chyzhmotria, Oleksii V. Chyzhmotria, Tetiana A. Vakaliuk, Iryna S. Mintii, Yevhenii O. Modlo

      Abstract

      In the article, the application of a web-based system for solving a two-factor transport problem with weighting coefficients is designed and implemented. The choice of architecture of the application of a web-based system for solving a two-factor transport problem with weighting coefficients is described. The object-oriented structure and database of the system are described. Some fragments of the software implementation are presented. The experimental verification of the software product is presented by describing the operation of the program on a real example. Each step of the proposed algorithm is described in detail. The results of the program’s operation are also analyzed with 3 other sets of weighting coefficients. The advantages of developing a software product for solving a two-factor transport problem with weighting coefficients according to the developed method are argued. Since this type of problem has not been described in the scientific literature, the proposed algorithm for solving a two-factor transport problem with weighting coefficients and its software implementation can be the basis for making management decisions by logistics and transport companies, which is the scientific novelty of this study.

   5. Mechanisms and Strategies of Innovation System Development

      George Abuselidze, Aleko Meladze

      Abstract

      The paper examines the modern challenges of forming the innovation system and offers recommendations for the development of the innovation system of Georgia. The aim of the study is to identify challenges and present development mechanisms and strategies by observing the modern trends of the innovative system of Georgia. The work is based on qualitative and quantitative research methods. The methods of functional analysis, logical approaches and comparison of results are used within the framework of qualitative research. In quantitative research, we were guided by statistical data analysis and quantitative data comparison methods. The scientific novelty of the research is the mechanisms for improving the functioning of the innovation system and the development concepts. The practical value of the work is determined by taking into account the research results and recommendations presented in it and by its implementation in practice by the relevant structures.

   6. Methodology of Marketing Assessment of the Level of Digitalization of a Tourism Enterprise

      Sergiy Tsviliy, Olga Korniienko, Darya Gurova, Svitlana Hres-Yevreinova, Svitlana Zhuravlova

      Abstract

      The choice of the research direction is justified by the new conditions of functioning of the tourism market. The purpose of the study is to develop a methodology for marketing assessment of the level of digitalization of a tourism enterprise based on the study of the digital tourism space and generalization of the theoretical principles of digitalization of the tourism business. The genesis of the term “digitalization” in the context of organizing the activities of a tourism enterprise is researched. The functions and technologies in the digital space of the tourism industry are defined. The understanding of modern digital tourism as a concept based on the permanent and systematic use of digital technologies in creating added value of tourism experience for users is clarified. The tools of digital marketing in the model of a complex tourism product are generalized. It is stated that the use of a marketing approach to managing the level of digitalization of a product and a travel company increases the importance of the digitalization strategy in ensuring its competitive position in the market. Specific actions to develop a digitalization strategy for tourism enterprise are proposed. The methods of quantitative marketing assessment of the level of digitalization of tourism enterprise are proposed and substantiated. Recommendations are provided for the development and implementation of a digital marketing strategy. The author proposes to the scientific community a direction for further research, which lies in the plane of finding solutions to complex issues related to the digital transformation of a tourism enterprise.

   7. The Impact of Generative AI on Product Management in SMEs

      Devasis Pradhan, Bibhu Dash, Pawankumar Sharma, Sameeh Ullah

      Abstract

      The current innovations in artificial intelligence (AI) have given birth to ChatGPT, an AI forecasted to bring tremendous changes across many fields capable of applying the technology. This paper researches the impacts of ChatGPT models on product management (PM) in Small and Medium-Sized Enterprises (SMEs). The paper employs qualitative research methodology involving an online interview among 78 participants (Product Managers) across different SMEs in the US. To understand the context of the paper, the researchers have provided an elaborated literature review that exclusively features the technology behind the operation of the ChatGPT model and the significance of PM in SMEs. The research used the SurveyMonkey tool to complete the interview and generate trends and patterns that align with the research objectives. Guided by the digital transformation framework, the research identified that PM had several departments (product strategy, product planning, product design, product development, product monitoring, and evaluation), all of which can improve performance when implemented with the ChatGPT model. The research concluded that ChatGPT significantly impacted SMEs’ PM with little challenges. This paper also suggests changes that SMEs should accept to undertake when implementing the ChatGPT model to ensure they experience the full benefits of the model.

   8. The Competitiveness of the Region’s Ecosystem: The Digitalization and Tourism

      Maryna Byelikova, Anastasiia Bezkhlibna

      Abstract

      The article has researched the aspect of forming the competitiveness of the regional ecosystem, which consists of a comprehensive and intensive process of digitization in the tourism. The tourism industry is chosen for the study because it produces ecosystem services for leisure and recreation that lead to an increase in gross regional product and the competitiveness of the regional ecosystem as a whole one. The article has researched the key concepts of «competitiveness», «ecosystem», and defines the key principles of ecosystem development. In the light of increasing ecosystem competitiveness, the special attention is paid to the processes of digitalization in the tourism, which include information and digital provision of tourist activities, in particular rest and recreation (using mobile applications, social networks, using digital support in the process of providing services). The article considers digital applications and products for tourists as a component of strengthening the competitiveness of the region’s ecosystem. Mutual coordination of natural and geographical conditions with the interests of society in the field of regulation of the regional management system creates competitive advantages for the tourism industry not only on a regional, but also on a national and global scale. The article provides an original interpretation of Maslow’s theory of needs in the issue of correlation of digital applications and products according to the psychological needs of the individual. It has been established that digital and information provision form an increased demand for the tourism industry due to the simplification of commutative processes, comprehensiveness of application, dynamic development.

   9. Analysis of the Innovation Policy Regarding the Effective Development of the Resource and Scientific-Technical Potential

      Nadiia Shmygol, Nataliia Soloviova, Olena Cherniavska, Vitalii Byrskyi, Yevgeniia Shmygol

      Abstract

      The scientific task of the article is to study the current state of innovative activity of industrial enterprises in Ukraine based on the accepted methodology of statistical observations and methods of financial mathematics. This unique approach distinguishes the study by its ability to eliminate the influence of inflationary processes, enabling a thorough analysis of dynamic series in comparable prices. The research aims to identify the distinctive features of state management in innovative development, emphasizing the effective utilization of Ukraine’s resource and scientific-technical potential. The analysis draws attention to the inadequacies in the realization of the main goal of the state’s innovation policy, which is to create socio-economic, organizational, and legal conditions conducive to the effective development of scientific and technical potential. In practice, the focus on fostering innovation in the Ukrainian economy has translated into market-driven imperatives, compelling enterprises to invest in research, development, and technological upgrades for competitive sustainability. However, the study underscores the insufficiency of internal resources, as evidenced by a 5.2% decline in industrial production in 2020, highlighting the negative impact on innovative activity. The article proposes strategic recommendations for enhancing innovation policy, including the development of the stock market, creation of an attractive investment climate, localization of regional innovation priorities, and a focus on green public procurement. The study’s scientific novelty lies in its application of statistical observations and financial mathematics to offer a comprehensive and inflation-adjusted analysis, shedding light on the nuances of state management in fostering innovation for the optimal use of Ukraine’s vast resource and scientific-technical potential.

   10. Smart Drip Irrigation System Using IoT

       G. S. Brunda, N. Mohan, P. Sreekanth Reddy, Raghavendra Prabhakar Bhandari, Roopa, D. Sachin, G. L. Thejashree

       Abstract

       Water is a vital component in human life. Water usage is rising along with globalization and population growth on a daily basis. Drip irrigation system uses water and fertilizers effectively. The Subsurface drip irrigation system irrigates the crops directly to the root zone. Drip irrigation is particularly for crops that require a constant moisture content in the soil, hot and widely environmental conditions. Subsurface application of water to the root sector has the ability to enhance yields by decreasing the illness. The majority of irrigation systems are manually operated. One of the crucial functions in the sector of agriculture is automation. The sensors used detect changes in the surrounding environment’s temperature, humidity, and moisture level and then send a signal to the microcontroller. This study mainly focuses on decreasing water usage and the human involvement in the field to save farmers’ time and energy. The results revealed that the moisture sensor senses the moisture content of soil, motor supplies water to the field and the flow sensor detects the blockages in the pipelines. If the moisture level in the soil is less than the optimum moisture content, the water will start to flow through the emitters. Once the moisture content reaches the optimum level, then the flow stops.

   11. Key Role of the Digital Competitiveness of Ukraine in Increasing Its Investment Attractiveness

       Leonid Dolinskyi, Serhii Hushko, Victoria Solovieva

       Abstract

       This study explores the evaluation of investment attractiveness of Ukraine’s economy according to a set of generally recognized investment indicators such as: Global Competitiveness Index, Index of Economic Freedom, the Ease of Doing Business Index, Corruption Perceptions Index, World Digital Competitiveness Ranking and Ukraine`s sovereign credit ratings. Complex economic analysis of this set of generally accepted indicators reveals mixed determinants and the multifaceted nature of Ukraine’s investment climate. The state of war makes Ukraine extremely less attractive for investors. Despite challenges, the post-war period presents an opportunity for recovery and growth, creating a conducive environment for analysing and attracting investments. It is stated that the sustainable development of Ukraine`s economy is largely synonymous with the growth of the Information Technology sector and digital innovations. The research showed that Ukraine`s digital competitiveness strengths are mainly concentrated in high-level local citizens’ education. Overall, it is crucial for Ukraine’s investment policy in the digitalization direction to pay attention not only to technology, but also to the growth of talents among the local people.