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3. Taktische Absatzplanung in der Automobilindustrie

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Author
Till Uhlich
Published in
CO₂-orientierte taktische Absatzplanung von Herstellern leichter Nutzfahrzeuge
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Absatz gehört neben der Beschaffung, Produktion und Distribution zu den betriebswirtschaftlichen Kernprozessen und ist daher integraler Bestandteile der Unternehmensplanung. In der Automobilindustrie ist die taktische Absatzplanung für die mittelfristige Planung von Fahrzeugverkäufen verantwortlich und umfasst je nach Definition einen Zeitraum von drei bis 24 Monaten. Sie bildet eine Brücke zwischen der langfristigen, strategischen und der operativen, kurzfristigen Planung.

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previous chapter Spannungsfeld des ökonomischen und ökologischen Erfolgs von Herstellern leichter Nutzfahrzeuge in Europa
next chapter Bestehende Modelle zur Entscheidungsunterstützung in der taktischen Absatzplanung
Title
Taktische Absatzplanung in der Automobilindustrie
Author
Till Uhlich
Copyright Year
2026
Book
CO₂-orientierte taktische Absatzplanung von Herstellern leichter Nutzfahrzeuge

Print ISBN: 978-3-658-50191-4

Electronic ISBN: 978-3-658-50192-1

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-658-50192-1_3
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