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01-01-2015 | New Vehicle

Tata Bolt — New Lease of Life for Tata Motors

Author: Springer India-New Delhi

Published in: Auto Tech Review | Issue 1/2015

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Although the Bolt hatchback was supposed to be Tata Motors’ first product to be launched under its new Horizonext philosophy, it decided to bring in the Zest sedan first. The move somewhat paid-off, with the Zest getting a good feedback from the retail market. The company is now readying the Bolt introduction, and as is customary, the media was invited to experience the product before the car is rolled out in the market. How does it fare? We find out. …

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Title: Tata Bolt — New Lease of Life for Tata Motors
Author: Springer India-New Delhi
Publication date: 01-01-2015
Publisher: Springer India
Published in: Auto Tech Review / Issue 1/2015
Print ISSN: 2250-3390
Electronic ISSN: 2347-9434
DOI: https://doi.org/10.1365/s40112-015-0838-4

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