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2020 | OriginalPaper | Chapter

Team Selling

Author : Heiko Frenzen

Published in: Führung von Vertriebsorganisationen

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Heiko Frenzen schreibt über Team-Selling. Dabei beleuchtet er Bedeutung und Formen ebenso wie Erfolgsfaktoren und entwirft ein konzeptionelles Modell des Erfolgs von Team-Selling. Abschließend präsentiert er empirische Ergebnisse zu den Erfolgsfaktoren von Vertriebsteams.

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Metadata
Title
Team Selling
Author
Heiko Frenzen
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-658-26727-8_11