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In the previous section an introduction to targeted advertising opportunities in different ICT channels has been given. The analysis of potential scenarios has led to the definition of several particularly interesting use cases in the Web, in IPTV, in mobile networks and also in converged environments. The selected use cases have been described from a user perspective aimed at providing the reader with a basic understanding of the respective matters.
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In 2010 Wunderloop was acquired by the U.S. targeted advertising company AudienceScience and Wunderloop’s targeting technology was integrated into Audience- Science’s targeting solution . See http://www.audiencescience.com/.
http://www.admob.com/. In 2009 AdMob was acquired by Google .
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