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About this book

This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy. The chapters present contemporary case studies alongside new research on technologies such as 3D printing, 3D scanning and recycling technology to assess the effect they will have on the future of fashion and its global supply chain.

Table of Contents


3. A Designer Contribution to the Use of CNC Machines Within the Supply Chain in Order to Extend Clothing Life Span

The garment industry—the second most polluting industry worldwide—called for a global transition to a circular economy at the Copenhagen Fashion Summit (2017). This led us to study how modularity could contribute to reconcile extended clothes life span with the pleasure of fashion renewal. While the history of garments has been familiar with removable and reversible systems, contemporary clothing seems to resist the reusable spare parts concept developed in sustainable object designs. Consequently, sewn garments, preponderant since the Paleolithic, needed to be questioned. Transposing to clothing G. Simondon’s open object philosophy through practice-based prospective, we propose, in response to the fabless system of fast fashion, a local and on-demand production—inspired by fablabs—of seamless modular clothing, thus opening up new avenues to digital pattern trade in light of computer numerical control (CNC) technologies. Such a systemic approach led us to rethink the roles of both the user and the fashion designer.
Elisabeth Jayot

7. Digital Technology for Global Supply Chain in Fashion: A Contribution for Sustainability Development

The global fashion industry is the second most polluting industry in the world. In the last few years, with globalization and fast fashion, the pollution has increased. It is easy to see that fashion markets are, day after day, more synonymous with rapid change, and as a result, commercial success or failure is largely determined by an organization’s flexibility and responsiveness (Christopher, M., Lowson, R., & Peck, H., International Journal of Retail & Distribution Management 32:367–376, 2004).
When a firm competes in any industry, it performs several discrete but interconnected value-creating activities, such as operating a sales force, producing a component or delivering products, and these activities are connected with the activities of suppliers, channels and customers (Azevedo, S. G., Ferreira, J., & Leitão, J., The role of Logistics’ Information and communication Technologies in promoting Competitive Advantages of the Firm (1359), 2007). The recent embracing of new business models that encourage design for reuse and improve materials recovery represents a departure from historic production and consumption systems.
In fact, classical economic theory posits that disproportionate production and consumption patterns represent a natural or desirable outcome since they drive the creation of wealth resulting from economic activity (including the flow and use of raw materials and resources) and trade of goods and services (Genovese et al. 2016). Based on this information, this chapter seeks to show an approach to present a solution. Digital technology to source in a global supply chain for fashion, how this tool can be a plus for the fashion business, to sustainable development and the benefits in using these kinds of platforms in a supply chain context from an environmental, market, policy and societal point of view. Regarding the methodology approach, digital platform development was made as an adaptation of the project methodology.
To conclude, digital technology can contribute significantly to facilitate and improve sourcing in the fashion industry, and it could be a plus not only for the global fashion market but also for new entrepreneurs that need to grow and globalize their business, minimize costs and time losses, and contribute for the sustainability.
Madalena Pereira, Liliana Pina, Benilde Reis, Rui Miguel, Manuel Silva, Paulo Rafael

11. Does Technology Affect Customer-Brand Relationships? A Study of Premium Fashion Consumers

The introduction of innovative technologies in physical stores is producing changes in the retail landscape and in the nature of consumers’ shopping behaviour (Verhoef, P., Kannan, P., & Inman, J., Journal of Retailing 91, 174–181, 2015). This research explores the role of in-store technologies and their effects on customer-brand relationship within premium fashion retail stores. Through the use of multi-method qualitative methods for data collection—focus group and semi-structured interviews—this study tries to better understand the customer perspective on the implementation of in-store technologies and their effect on their relationship with retailers. The research develops a conceptual framework based on the Technology Adoption Model (TAM) and customer-brand relationship dimensions—brand satisfaction, brand trust and brand loyalty—in the premium fashion retail context. It offers beneficial practical insights and recommendations for premium fashion retailers on the usage and implementation of in-store technologies to enhance their relationship with customers.
Vedika Dugar, Marta Blazquez, Claudia E. Henninger
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