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Published in:
2016 | OriginalPaper | Chapter
4. Technology Evaluation: Is It Ripe for Commercialisation?
Author : Anil Sethi
Published in: From Science to Startup
Publisher: Springer International Publishing
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Abstract
The road to commercialisation is long and winding. Expect the unexpected. No one is going to pay you for a world record—investors and customers want to know what the tangible impact of your technology or idea is. Have your story in place.
Figure out your route-to-market and barriers-to-entry. Check for consistency and replicability. Ensure that your patents are in place. It takes time to advance from being a pilot project to getting into the black.
There is a huge chasm between emerging technologies and mature ones. Recognising this spells the difference between success and bust. But remember, it’s okay not to know all the answers, so long as you ask the right questions.