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Innovation Objectives, Strategies and Firm Performance: A Study of Emerging Market Firms Read chapter Read first chapter

2013 | OriginalPaper | Chapter

Technology for Rural Market Development

Authors : V. K. Nangia, Vinay Sharma, Anita Sengar, Ritika Mahajan

Published in: Driving the Economy through Innovation and Entrepreneurship

Publisher: Springer India

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Abstract

Modern technology is one of the important mediums for economic development which is visible through fast-paced technology-induced economic growth in most of the parts of rural India which could be possible through entrepreneurial talent. This chapter focuses on established technology-based initiatives to investigate the association of these efforts with the rural market development so as to propose information and communication technology as a viable mode for analysing rural markets on the one hand and as an effective tool to develop rural markets through augmenting conventional marketing strategies on the other hand. This chapter follows a case study approach which focuses on information and communication technology development at Charba village (Dehradun, Uttarakhand), an initiative by SIIRD (Students’ Initiative for Integrated Rural Development), IIT Roorkee, and finds out its association with economic development and finally rural market development.

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previous chapter Innovation Objectives, Strategies and Firm Performance: A Study of Emerging Market Firms
next chapter Bridging Digital Divide and Capacity Building in Rural India
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Metadata
Title
Technology for Rural Market Development
Authors
V. K. Nangia
Vinay Sharma
Anita Sengar
Ritika Mahajan
Copyright Year
2013
Publisher
Springer India
Book
Driving the Economy through Innovation and Entrepreneurship

Print ISBN: 978-81-322-0745-0

Electronic ISBN: 978-81-322-0746-7

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-81-322-0746-7_2