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The Benefits of Involving Older People in the Design Process Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Technology Generation and Media Usage in B-2-B Communication: A Cross-Cultural View

Authors : Martina Ziefle, Vanessa Cabral, Judith Leckebusch, Toni Drescher

Published in: Human Aspects of IT for the Aged Population. Design for Aging

Publisher: Springer International Publishing

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Abstract

In this work culture-specific and cross-cultural influences on frequency of use of media and trust in media for B-2-B communication purposes were explored, taking Brazil and Germany as exemplary countries. Using an online survey, 236 respondents from Brazil and Germany were examined regarding their professional media usage. Findings show both culture-specific as well as cultural insensitive media usage in B-2-B communication. Brazilians use new media more frequently than Germans. However, it was also revealed that cross-cultural variables as age, gender and technical self-efficacy influence even more significantly the frequency of use of media. Furthermore, trust in media for B-2-B communication showed to positively correlated with the frequency of use of media in both countries.

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previous chapter An Older Person and New Media in Public Discourses: Impossible Encounters?
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Metadata
Title
Technology Generation and Media Usage in B-2-B Communication: A Cross-Cultural View
Authors
Martina Ziefle
Vanessa Cabral
Judith Leckebusch
Toni Drescher
Copyright Year
2015
Book
Human Aspects of IT for the Aged Population. Design for Aging

Print ISBN: 978-3-319-20891-6

Electronic ISBN: 978-3-319-20892-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-20892-3_41