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Published in:
1998 | OriginalPaper | Chapter
Telebusiness, the Sales Team and the Customer
Author : Valerie O’Dea
Published in: Better Business by Phone
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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This chapter addresses the many factors which combine to create the dilemma of successfully integrating the activities of external and internal sales functions so as to best serve the customer’s needs. Although this is an achievable goal, many issues — and often entrenched views — need to be evaluated and addressed to create change and ensure success: