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Published in:
2012 | OriginalPaper | Chapter
The Application of Ontology Technology in E-commerce Recommendation System
Author : TingZhong Wang
Published in: Advances in Future Computer and Control Systems
Publisher: Springer Berlin Heidelberg
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Ontology is an explicit specification of a conceptual model. Semantic ontology and e-commerce recommendation technologies can the product knowledge to meet network conditions, user needs and recommend functional knowledge of effective knowledge acquisition; aggregation and intelligent recommendations work requirements, to meet large-scale e-commerce recommendation system, quality and strong real-time requirements. Finally, the recommendation system in E-Commerce is proposed based on ontology technology. Our experiments showed that we adopt ontology to develop the recommendation system in order to improve the efficiency of recommendation in e-commerce. The experimental results indicate that this method has great effective promise.