2. The Chicken or the Egg?

2023
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Author: Sukriti Chadha
Published in: Beyond Accessibility Compliance
Publisher: Apress

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Abstract

This chapter delves into the challenges and solutions for measuring the impact of accessibility initiatives in technology products. It discusses the difficulties in quantifying the reach and engagement of users with disabilities due to privacy concerns and data limitations. The chapter then explores qualitative user studies as a means to understand user experiences, highlighting the benefits of in-house accessibility labs and remote interviews. Additionally, it provides methods for making educated quantitative guesses about the potential impact of accessibility features. The chapter also warns against the pitfalls of short-term fixes and outsourced audits, emphasizing the importance of a long-term inclusive strategy. It concludes by highlighting the additional benefits of fostering an inclusive culture, such as brand affinity and recruiting advantages.

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Metadata
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Title: The Chicken or the Egg?
Author: Sukriti Chadha
Publisher: Apress
Book: Beyond Accessibility Compliance
Print ISBN: 978-1-4842-7947-2

Electronic ISBN: 978-1-4842-7948-9

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-1-4842-7948-9_2

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