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2021 | OriginalPaper | Chapter

1. The Chinese-Brand Electric Vehicles in the Eyes of the US Consumers

Authors : Kenichiro Chinen, Hideki Endo, Mitsutaka Matsumoto, Yongliang Stanley Han

Published in: EcoDesign and Sustainability II

Publisher: Springer Singapore

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Abstract

Researchers have found how driving electric vehicles (EVs) can be one solution to the negative environmental impact of petrol or diesel cars because they produce substantially lower emissions and are more energy-efficient than conventional cars. EVs are predicted to be the disruptive market force for transportation and technology. Of one million EVs sold in 2017, more than half of global sales were in China. China has a strong leadership position in the EV industry. The purpose of this study is to examine the US consumers’ reliance on Country-Of-Origin (COO) information in evaluating the quality of the Chinese-brand EVs (CBEVs) made-in various countries. Researchers suggest that consumers use COO as an information cue when evaluating a product, particularly if they lack detailed knowledge of the product. The results show that the perceived product quality of electric vehicles made in various countries influences consumers’ purchasing behavior. The study also found that consumers’ ethnocentrism has an effect on their buying behavior.

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Metadata
Title
The Chinese-Brand Electric Vehicles in the Eyes of the US Consumers
Authors
Kenichiro Chinen
Hideki Endo
Mitsutaka Matsumoto
Yongliang Stanley Han
Copyright Year
2021
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-15-6775-9_1